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JAPAN

JT launches “Ploom TECH+ with”

08 Oct 2020. Japan Tobacco Inc. has announced it will launch “Ploom TECH+ with”, a new and more compact device from the tobacco-infused vapor series, Ploom TECH+.

The new device will be available at the CLUB JT online shop, along with Ploom Shops and selected tobacco retail stores located in Tokyo from November 2, 2020; and at convenience stores located in Tokyo from November 3, 2020.

According to a company’s press release, the share for T-Vapor in the Japanese-domestic market represents approximately 25 per cent. JT launched Ploom TECH+ in January 2019 and has been receiving “encouraging consumer feedback”. JT is launching “Ploom TECH+ with”, evolved for better portability and increased convenience, while offering rich tobacco flavorr – equivalent to that of Ploom TECH+.

In spite of its small size, “Ploom TECH+ with” has upgraded features such as faster charging and a display to indicate the battery and capsule usage levels. Moreover, the instant activation feature means consumers can enjoy the device right away.

“We are delighted to announce the launch of ‘Ploom TECH+ with’. The portable size enables the device to blend right in to each consumers’ lifestyle without stress, expanding the opportunities for consumers to explore and experience T-vapor,” says Toru Takahashi, Vice President of the Marketing Group Product & Brand Division for RRP2.